What to do in Marrakech? 10 Must-Do Experiences and Attractions
Marrakech offers a vivid cultural escape unlike any other. From the moment you arrive, the sights, sounds, and tastes will immerse you in an entirely different world. Known as the Red City, Marrakech overflows with charm, vibrancy, and diversity, promising an unforgettable adventure. Whether it’s your first visit or you’re returning for more, here are expert tips and top attractions to make the most of your experience.
Plan Ahead: Airport Pickup
For a smooth arrival, consider pre-booking an airport transfer. A driver will greet you with a sign bearing your name and take you directly to your hotel, sparing you from potential scams or confusion. This service especially comes in handy in Marrakech’s old city (medina), where some areas are accessible only on foot due to vehicle restrictions. In such cases, you might need to walk the final stretch to your accommodation.
The Medina: Heart of the Old City
Every Moroccan city boasts a medina, and Marrakech’s is among the most captivating. This historical center is enclosed by ancient walls and largely car-free, creating a lively pedestrian haven. Packed with hotels, eateries, and attractions within its boundaries, the medina is best explored on foot. For those driving around Morocco, secure parking is available just outside the medina at a reasonable rate of about 20 dirhams (€2) per day.
Best Things to Do in Marrakech
There’s absolutely no shortage of activities in the Pearl of the Atlas Mountains! Dive into this list of standout attractions and insider tips that promise an enriching city break:
Rooftop Bar Escape
One of Marrakech’s hidden gems lies above its chaotic streets—its plethora of rooftop bars. These elevated venues offer the perfect retreat from the bustling medina below, combining tranquility with stunning views. Sip on refreshing drinks, sample exquisite Moroccan dishes, and bask in the golden glow of sunset as day turns to night. Each rooftop provides an oasis-like experience for guests to unwind.
For some of the best rooftop spots, check out Nomad Restaurant, Café des Epices, Lemida, and Cabana. Nomad and Café des Epices are conveniently located near lively squares, while Cabana stands out as one of the rare places serving alcohol in Marrakech. During weekdays or earlier hours, these establishments typically welcome walk-ins, but after 4:30 p.m., reserving ahead is recommended to secure a great spot.
This is just the start—Marrakech holds many secrets waiting to be discovered during your journey!
An Unforgettable Cultural Encounter in Jemaa el-Fna
Jemaa el-Fna is a well-known landmark, renowned for its vibrant atmosphere. As evening sets in, the square bursts into life, becoming a hub of activity where every corner offers something captivating to observe. The area can get overwhelmingly crowded, with vendors eager to sell their goods and countless spectacles vying for your attention. Some displays, however, may strike you as peculiar or unsettling. For instance, snake charmers sit with black cobras sprawled beside them, while others roam around with chained monkeys, attempting to lure tourists into taking photos. It’s strongly advised to avoid engaging in these interactions, as they often involve animal cruelty and exploitation. On the brighter side, the square offers delectable meals such as tagine and couscous at affordable prices from its numerous food stalls. Although most vendors serve similar dishes, “Ché Aicha,” rated highly on TripAdvisor, stands out as a favorite.
Travel Tip: Whether strolling through Jemaa el-Fna or exploring Marrakesh at large, be cautious about individuals who approach you offering assistance or engaging you in conversation under the pretense of help—such as directions. These gestures frequently come with strings attached and may lead to unexpected costs. Rather than politely declining their offers, it is best to disregard them entirely, as any form of acknowledgment can encourage them to persistently follow you.
Explore the grandeur of Bahia Palace
A stunning example of Moroccan architecture, Bahia Palace dates back to the 19th century and stretches across an impressive eight hectares. Recognized as a significant landmark within Morocco’s cultural heritage, the palace was designed to reflect the prominence of its commissioners—a father and son intent on showcasing their power. Si Moussa, who came from a lineage of slaves, ascended to the esteemed position of Grand Vizier under Sultan Sidi Mohammed ben Abderrahmane, reigning from 1859 to 1873. Leveraging his wealth and influence, Si Moussa initiated the construction of this remarkable structure.
Take a leisurely stroll among the towering cacti at Jardin Majorelle
Renowned as the most diverse botanical garden in Marrakech, Jardin Majorelle carries a rich history. Acquired by fashion designers Yves Saint Laurent and Pierre Bergé in 1980, the duo revitalized the space by introducing a wide variety of plants collected during their global travels. This effort laid the groundwork for the breathtaking garden we see today. Since 1999, continued efforts to expand its plant collection have increased the number of species from 135 to over 300. Nestled within the garden is the former studio of French artist Jacques Majorelle, who originally conceptualized this space in 1924. The vibrant Majorelle-blue studio has since been transformed into a museum dedicated to Amazigh culture, showcasing a personal collection of artifacts curated by Yves Saint Laurent and Pierre Bergé.
To make the most of your visit, plan to arrive at 8:00 a.m., ahead of the first crowds that start arriving around 8:30 a.m. This ensures you can revel in the beauty of this enchanting spot in peaceful solitude. The garden also features a charming café, perfect for relaxing with a refreshing drink. Among the must-try options are the date and orange blossom milk or the chantako drink—ideal companions to your tranquil retreat.
Endless Shopping and Bargaining in Marrakech’s Souks
Marrakech is the perfect place to buy beautiful souvenirs and home decor. Here, you can find a beautiful kilim rug, a leather bag, or a traditional Moroccan Zenza lamp at great prices. You’ll find small and large shops throughout the city, but the true shopping paradise is Marrakech’s souks. These labyrinths, often covered with roofs, are teeming with shops. Bargaining is essential, as you can often save at least half the asking price. Don’t just buy from the first shop you see; compare prices carefully. A Marrakech street food tour is a great tip if you want to discover the best souk stalls and learn more about the culture, history, and produce of this area.
Trick: When you’re wandering around the old medina, a young boy will occasionally tell you that the road you’re entering is closed. “This road is closed” is a common phrase. They hope you’ll stop and ask for directions, and then charge a fee. It’s best to ignore them completely, even if they are working on the road, as Marrakech’s roads are never closed.
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Discover Marrakech by Bicycle
Embark on a delightful and leisurely bike tour to uncover the charm of Marrakech. With an experienced local guide by your side, you’ll navigate through the city’s diverse neighborhoods, gaining insights into its rich history, vibrant culture, and daily life. This unique experience allows you to explore hidden gems and lesser-known spots, offering a deeper connection to the city beyond typical tourist paths.
Explore the Ben Youssef Madrasa
The Ben Youssef Madrasa, a former Quranic school, was once the largest and most significant institution of its kind in North Africa, accommodating around 900 students. Established in the 14th century, it no longer serves its original purpose but remains an architectural masterpiece. The prayer hall sits adjacent to a spacious courtyard adorned with intricate decorations. Marble columns soar toward the skies, embellished with motifs of pine cones and palm fronds, while the walls showcase stunning Islamic calligraphy and mosaic art. Considered one of Morocco’s most beautiful structures, visiting early in the day is highly recommended to avoid the crowds of tourists.
Spend Two Nights in the Desert Near Marrakech
Just a 40-minute drive from Marrakech lies the tranquil Agafay Desert, nestled amidst rugged canyons. Here, you can immerse yourself in a magical experience—spending nights under the stars in rustic tents and unwinding by a pool that offers breathtaking views. Daytime activities include quad biking, hiking through the Atlas Mountains, or soaring above the scenery in a hot air balloon. As night falls, you can enjoy the warmth of a campfire beneath the open sky. Although not as striking as Merzouga’s desert scenery, Agafay’s proximity to Marrakech makes it an excellent option, saving you seven hours of driving. If you’re looking for an escape from urban life during your stay in Marrakech, this serene spot is ideal. Caravan by Habitas Agafay is among the top accommodations in the area and highly praised, though booking early is essential since more affordable tents fill up quickly.
Recommendation: To fully appreciate this unique experience, plan a two-night stay. Otherwise, you’ll only have time to explore in the afternoon and morning.
Relax, Rejuvenate, and Refresh in a Hammam
Traditionally, many homes in Morocco did not have showers, making visits to hammams an essential part of daily life. These communal bathhouses continue to play a significant role in Moroccan culture and come in various forms—from opulent spa-like establishments to simpler, traditional setups. A hammam experience involves a thorough cleansing ritual where you’re steamed, scrubbed from head to toe, and pampered with aromatic oils. You can often follow this with a soothing full-body massage accompanied by gentle music, leaving you refreshed and deeply relaxed. Whether you choose a luxurious setting or embrace the authenticity of a traditional hammam, this immersive ritual is sure to rejuvenate both body and mind.
Discover the Koutoubia Mosque
The Koutoubia Mosque stands as Marrakech’s largest mosque and has symbolized the city for over a millennium. Its magnificent 77-meter-tall minaret served as inspiration for Seville’s famous Giralda—which later influenced countless church designs across Europe. While entry is reserved for Muslims, the mosque’s exterior is a sight worth admiring. From Jemaa el-Fnaa square, you’ll enjoy fantastic views of its iconic minaret, and the nearby gardens provide a serene retreat where you can relax and soak up the ambiance.
Spice Tasting at Rahba Kedima Square
Nestled in the heart of the bustling souks, Rahba Kedima Square has the lively feel of a traditional flea market. Women sit on the ground surrounded by heaps of souvenirs, eagerly enticing tourists to make a purchase. The square is also home to several larger shops showcasing an array of aromatic spices. It’s the perfect spot to taste-test a variety of flavors and pick up something special to elevate your cooking. This is a wonderful opportunity to bring the essence of Moroccan cuisine back to your own kitchen.
Experience a Fairytale Stay in a Riad
Marrakech is undeniably imbued with the charm of Arabian Nights, and you can elevate that experience by booking a luxurious riad for your stay. Riads, which are quintessentially Moroccan, often feature picturesque courtyards adorned with swimming pools and rooftop terraces designed for relaxation amidst comfortable seating. Whether you prefer understated elegance or lavish indulgence, there’s a riad to suit every taste and budget. Among the finest options, listed by price, are Riad l’Oiseau du Paradis, Riad Farhan, and Riad Kasbah & Spa. These gems promise not only aesthetic beauty but also delightful amenities like swimming pools, rooftop terraces, and scrumptious breakfast spreads. For additional details on riads in Marrakech, be sure to check out our article showcasing the 5 most stunning options in the city.
Tip: Riads typically have limited rooms, and the most sought-after ones often get booked months in advance. To secure your stay, consider reserving your riad as soon as you’ve finalized your travel dates and flights.
Top Restaurant Picks in Marrakech
Pikala Cafe – Serving health-focused dishes infused with Moroccan flavors, Pikala Cafe offers treats like smoothie bowls, sourdough toast topped with avocado and beetroot hummus, and generously stuffed croissants. Enjoy your meal in one of their welcoming seating areas designed for peaceful dining.
Broc The Kasbah – Situated in the heart of the medina, this cozy spot offers affordable vegetarian fare. Menu highlights include vegetable tagine, vegan burgers, and samosas that cater to plant-based appetites.
Falafel Terrace & Brunch – Perched on a lovely rooftop terrace, this eatery specializes in Middle Eastern cuisine. Savor shakshuka paired with avocado or meatballs, or opt for a fresh falafel wrap accompanied by crisp vegetables and house-made sauces.
Dar Cherifa – Nestled within a meticulously restored 16th-century riad, this atmospheric restaurant offers Moroccan cuisine with a contemporary twist. Dine al fresco in the serene courtyard or head up to the rooftop for an unforgettable meal.
La Cantine des Gazelles – A petite yet vibrant restaurant known for serving delicious Moroccan specialties at wallet-friendly prices. Arrive early as it tends to fill up quickly.
Tanjia Secrets – Hidden away in a quiet alley by Jemaa el-Fnaa, this gem serves quintessential Moroccan dishes that promise authentic flavors.
Safran by Kôya – Combining delicious culinary experiences with evening entertainment, Safran by Kôya delights diners not only with its menu but also with live music and dancing performances every night at 9:00 PM.
Barometre Cocktails – At this chic cocktail bar, sip on expertly crafted drinks while engaging with friendly staff who excel at mixing creative concoctions tailored to your preferences.
Ice Mama Medina – For those seeking the best ice cream in Marrakech, Ice Mama Medina is the place to indulge your sweet tooth with irresistible frozen treats.
